Idea #2: The Second Verse

Listening to Kate Bush and watching how her catalogue has achieved a much warranted renaissance got me thinking about so many other bands and singers deserve a similar revisiting and elevation. The great thing about how Kate Bush re-entered into the zeitgest was how randomly organic it kind of happened. Not every artist though has the luxury of being featured in one of the most popular streaming shows of all time. But how to do this in a manner that is honest, that side-steps contrivances and also benefitting the artist similarly it has benefitted Kate Bush? Also, when it comes to choosing artists and singers where does one even start?

Consider this idea. I thought Youtube would be an excellent experimental platform for such a thing. I think that Youtube could be a great medium to help make people aware of a certain artist and then drive an audience to there music either on Youtube itself, the artists website, Spotify or iTunes. Starting with a particular genre and sifting through albums and songs that have fell off of peoples radars and choosing artists whomever deems worthy would be a melophiles absolute dream. I actually began work on this project and intended to set it up like so:

-Choosing a niche or genre, in this case 90’s east coast hip hop, and doing videos in a battle of the bands format between two different worthy competitors from the same genre and letting audiences vote with their views/comments/polls which artist is the better artist and who’s story is worth retelling. Vote with your views on the artists Youtube or music streaming service. Creating links for the artists website, streaming stations, wikipedia and whatever else the viewer may need to better grasp this particular artists brilliance.

-Adding a philanthropic element where 10% of the proceeds from the video will go to a music focused charity (i.e. Mr. Hollands Opus Foundation, MusiCares ect) so this effort will benefit not only the artist but people in deed as well. Doubly good!

-I called this project “The Second Verse” which I felt described it perfectly. A second chance to give artists the spotlight they should have received but because of the circumstance at the time it was unfortunately withheld from them.

Like I mentioned before I got started on this project and actually had a researcher that I found on Upwork help me with some of the group research as well as some of the copy of what can be said in the videos.

https://likeathunderbolt.com/wp-content/uploads/2024/03/bands-that-should-have-been-bigger.pdf

https://likeathunderbolt.com/wp-content/uploads/2024/03/group-ideas.docx

Now I know starting a successful Youtube channel is no small feat and takes some investment when it comes to editing and video creation but I think this is a unique enough niche that the investment would be worth it. I like this idea and it actually has a real wholesome aspect with it that cannot honestly help some people but could also revive some peoples careers if done correctly and authentically by someone who truly loves and appreciates music. Help a worthy musician compose their Second Verse.


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